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IRI Announces Most Successful New Brands

The most successful new consumer packaged goods (CPG) brands were recently revealed by Information Resources, Inc (IRI).

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By: TOM BRANNA

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The most successful new consumer packaged goods (CPG) brands were recently revealed by Information Resources, Inc (IRI). The New Product Pacesetters report, now in its thirteenth year, showcases brands that beat the new product odds to drive growth through innovation. The most successful new non-food brands raised the bar on performance and delivered unique new experiences. There was also a heavy focus this year on creating a more pleasant experience in everyday chores and personal care with ...

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